Content with a strategy, not a streak.
Research decides what gets posted: which keywords and topics are moving, which industry angles earn attention, when to push product and when to teach. Then the calendar runs, posts, newsletters and the SEO team aligned.
Start a projectContent calendar: week 42
Every slot backed by topic research. Nothing posted “just to post”.
What I handle
Content strategy
Keyword and topic research turned into a plan with owners and dates.
Social calendars
Industry, product and brand posts, planned, written, scheduled.
Post copy & briefs
Copy plus design briefs for carousels and statics.
Newsletters
HubSpot and Substack, copy, design and sends.
SEO team alignment
Content tracked against gaps the SEO team needs filled.
The process
- 1
Research
Topics, keywords and angles worth the feed.
- 2
Plan
Calendar with a reason behind every slot.
- 3
Publish
Ship, measure, and feed winners back in.
Proof
- Managed socials across multiple products, Barie, AML Watcher, Notiro
- Newsletters built and sent in HubSpot for multiple products
- Content Strategy
- Blog Topic Research
- SEO Alignment
- PPC Coordination
- Newsletters
- HubSpot Automation
- Copywriting
Tools I use for this
LinkedIn
Substack
HubSpot
Canva
ChatGPT
Claude
Questions I get
+Which platforms do you focus on?
LinkedIn first for B2B, plus newsletters on HubSpot or Substack.
+Do you write everything yourself?
I write the copy and brief the design. AI helps with drafts; I make the calls.
+How often should we post?
Three to five good posts a week beat daily noise.
Let’s get this moving.
Tell me about the product, the audience and the deadline. I’ll reply with a plan.
Email me