Product marketing that ships, not slides.
I own the path from research to launch: the positioning, the go-to-market plan, the launch itself, and the weekly coordination with SEO, PPC and content teams that keeps every channel telling the same story.
Start a projectLaunch plan: Q4
- ✓Research and positioning
- ✓Messaging locked with sales
- ✓SEO + PPC teams briefed
- ✓Landing page live
- Product Hunt launchNEXT
What I handle
Positioning & messaging
One sharp story per product and persona, tested against live competitor claims.
Go-to-market & launches
Launch strategy, sequencing and execution, Product Hunt included.
Team coordination
Aligning SEO, PPC and content teams on one campaign strategy.
Stakeholder communication
Keeping product, sales and leadership on the same page across products.
Sales enablement
Decks, one-pagers, battle cards and case studies sales actually uses.
The process
- 1
Research first
Market, competitors and users, evidence before opinions.
- 2
Position & plan
Messaging, GTM sequencing, channel owners briefed.
- 3
Launch & iterate
Ship the campaign, read the data, sharpen weekly.
Proof
- 5+ B2B SaaS products marketed across RegTech, KYC/AML, healthcare and AI
- Barie 2.0 relaunch on Product Hunt managed end to end
- Positioning & Messaging
- Product Research
- Competitor Research
- Market Research
- Product Hunt Launches
- GTM Strategy
- Case Studies
- Sales Enablement
- Stakeholder Management
Tools I use for this
HubSpot
Salesforce
GA4
Power BI
Figma
LinkedIn
Questions I get
+Do you work with early products?
Yes. Pre-launch positioning and the first go-to-market are my favorite stage.
+Can you work with our existing teams?
That is the normal setup. I align SEO, PPC, content and sales on one plan.
+What do you need to start?
Access to the product, any past data, and two weeks for research.
Let’s get this moving.
Tell me about the product, the audience and the deadline. I’ll reply with a plan.
Email me