Every campaign here starts with good research.
Research is the first thing I do on any product, the accounts, the competitors, the platforms, the gaps. It feeds the roadmap, the positioning, the lists and the pages, instead of dying in a document.
Start a projectCompetitor teardown: pricing page
- GapNo one owns “compliance speed” messaging
- RiskCompetitor X undercut entry tier by 30%
- MoveLead with time-to-value proof on the page
→ shipped to roadmap, copy and campaign briefs
What I handle
Competitor teardowns
Claims, pricing, funnels and positioning, mapped and monitored.
ICP & account research
Who actually buys, who decides, and where to find them.
Platform & channel research
Which communities, networks and listings are worth your time.
Product research
User needs and market trends that shape roadmap decisions.
Insight reporting
Findings as decisions, briefs that teams can act on Monday.
The process
- 1
Collect
Primary sources, platforms, data pulls.
- 2
Synthesize
Patterns, gaps and angles that matter.
- 3
Hand off
Briefs wired into roadmap, copy and campaigns.
Proof
- Research runs through every list, campaign and page I ship
- Product research informing roadmap and positioning across five products
- Positioning & Messaging
- Product Research
- Competitor Research
- Market Research
- Product Hunt Launches
- GTM Strategy
- Case Studies
- Sales Enablement
- Stakeholder Management
Tools I use for this
ChatGPT
Claude- GGrok
LinkedIn Sales Navigator- Crunchbase
Power BI
Questions I get
+What does a competitor teardown include?
Claims, pricing, funnels, channels and the gaps you can own.
+How long does research take?
A first useful brief in one week. Deep dives in two to three.
+How is it delivered?
Short briefs with decisions in them, not 60-page decks.
Let’s get this moving.
Tell me about the product, the audience and the deadline. I’ll reply with a plan.
Email me