LinkedIn ads that know exactly who they are for.

Audiences built from the same account lists the cold email hits, so the buying committee sees one message everywhere. Setup, creative briefs, budgets and the weekly read of what’s working.

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Campaign: ABM / Decision makers

Active

CTR

1.9%

CPL

−38%

Meetings

+14

What I handle

Campaign setup & structure

Objectives, formats and naming that keep accounts manageable.

ABM audience building

Matched audiences from outbound lists, not LinkedIn’s guesses.

Creative & copy briefs

Ad angles and design briefs that earn the scroll-stop.

Budget & pacing

Spend watched daily; losers cut, winners fed.

Performance tracking

From impressions to meetings, reported in language execs read.

The process

  1. 1

    Audience

    Account lists in, matched audiences out.

  2. 2

    Launch

    Creative variants live against clear objectives.

  3. 3

    Optimize

    Weekly cuts and doubles based on the data.

Proof

  • LinkedIn ads run alongside outbound as one ABM motion
  • Campaigns coordinated with SEO and PPC teams on shared strategy
  • LinkedIn Ads
  • Audience Building
  • Campaign Tracking
  • Instagram Boosting
  • Content Calendars
  • Community Engagement
  • Reddit & Discord
  • Influencer Outreach

Tools I use for this

  • LinkedIn Ads
  • LinkedIn Campaign Manager
  • LinkedIn Sales Navigator

Questions I get

+What budgets do you work with?

From first-campaign tests to always-on ABM programs.

+Do you make the creatives?

I write the copy and brief the design, or produce simple creatives myself.

+How do you report?

Weekly: spend, CTR, cost per lead and meetings, in plain language.

Let’s get this moving.

Tell me about the product, the audience and the deadline. I’ll reply with a plan.

Email me